Shopping Cart

E commerce has just started! The potential that exists for enterprises that would like to tap into

this opportunity is enormous. This calls for a shift in the way enterprises treat the internet. It is no longer a platform for bored people to kill time. It has turned out to be a powerful place where brands get to engage with their consumers in a more meaningful way. The benefits cut across both sides: Consumers get to be more informed while the brands improve on their bottom line.

“How to promote my business online” is a question that many people are bound to ask in this age. The secret is in following three core steps: creating a website, creating quality content, distributing the content and tracking the performance of your marketing strategy.

Create a website

Invest in the creation of a decent website. This involves ensuring that the user experience (UX) of your website is optimized for maximum results. Your website UX includes the following: graphics within the website, sounds within the website, text within the website and the simplicity of navigating the website.

After this, web owner should work to promote their site. This is a process that involves the following:

  • Your content marketing assets,
  • Distributing your content and
  • Analyzing the performance of your campaigns.

Content marketing assets

CONTENT highlighted in green

The content marketing assets of an organization include: articles, videos, inforgraphics, white papers, how to articles and research

Invest your time into researching on the persona of your buyers. After this, you will have the insight on how to can create great content for your target market. You should ensure that you constantly create quality content. This will keep your buyers coming back for more content.

To sell your products online, all your efforts should focus on the creation of great content that will make your clients interact with your brand from time to time. If you do not have the time to create content on a regular basis then you can look for a content service provider. There are numerous reliable providers who can create quality affordable content for your site on a regular basis.

Distribution channels

Once you have created content for your site, the next step is to identify the distribution channels for the content. These are the channels that you will use to let your target market know about your content.

If you have created articles,then identify the top article directory sites that you can use to promote your articles. If you have developed video content, then identify the top video promotion channels where your target market is likely to be found. You also need to be actively involved in social forms that are involved with your topic. These will ensure that you get your content to as many people as you can.

As part of your efforts to promote your website, you can engage in Search Engine Marketing (SEM).This involves creating adverts that are targeted and placing the ads in various sites or in search engine directories.

Content Marketing Strategy Tracking the performance of your campaigns

As part of your content marketing strategy, you need to constantly monitor the performance of your campaigns. Some of the things that you need to monitor are: the number of visitors that come to your site, the content that the visitors to your site enjoy and the level of interaction with the pages of your site. There exist analytic tools that can help you in this.

By constantly improving on your content marketing strategy, you can be sure that this will ultimately reflect on the sales of your enterprise.