With botched plastic surgery cases frequenting the news, people are becoming increasingly vigilant of new and upcoming doctors, and clearly, with good reason. It therefore comes as no surprise that newbies wait a long time before landing that first appointment. It is especially daunting when you have gone through everything the legitimate way, just to have a “fraudulent” label thrown at you. So what happens to those new experts in the field, who are exploding with ideas, have the newest techniques and are just bubbling with excitement to start practice, but can’t get that first job? The answer may lie in online advertising. Making sure your website content is up to par has proven to be one of the most effective ways to gain competence and get those jobs rolling in.

 Creating your niche…

Attracting the right kind of people to your website means creating the right kind of content, therefore you have to make sure your website stands out. Clearly define what it is exactly that you do; whether that is cosmetic surgery, reconstructive surgery, medical spas etc. Defining who you are will not only build up your niche, it creates a sense of professionalism. Always make sure you have your credentials up, and references to these for people to double check on, to legitimize yourself.

 Branding…

As with any other business, websites need to be branded. Serious potential customers will always ask more than enough questions, if only to try and find out just how good you are. In a profession this serious, your website content cannot afford to be lax in language or unkempt. It should always exude confidence. Use corporate colors like blue, white and green, and while you’re at it, put up your values. It’s easier for people to trust you when they know what you’re all about.

A picture is worth ten thousand words…

Imagery is the Holy Grail when it comes to promoting your website.  You can only ignore the power of images at your own risk. Not only do images have the power of creating connections and emotion, they are also the key to eliciting curiosity and a need for exploration. Pictures of yourself and happy, satisfied clients will always create that open, inviting connection that potential patients need to make that first appointment.

 Reel them in…

The mark of distinction in your work comes out when you have something to offer your audience. Incorporating an “Ask the Surgeon’s” page where people can contact you for expert advice on many different things will help you build trust and competence within you audience. You can also use actual client testimonials and offer references to legitimate people in the field by having them speak on your behalf in their website. It is easy for people to trust you if you have the right people in your circles.

In addition, you can incorporate blogs into your website. Let your audience see that you are in touch with the latest technology and ways of improving your practice for their benefit. If you’re too busy to actually write, why not make some use of an article writer? These people offer professional writing services or content creation for your website, which you can always edit before posting on your website. In a nutshell, online advertising isn’t simply about an online presence; it’s about exceptional online presence.  After all, why would anyone want to fit in when you can do so much better by standing out from the crowd? Go ahead! Stand out!