By: Dante Peralta II 

So you’ve staked your claim to fame. Either you’re a warbler on some talent search where judges either spin on ludicrous, giant chairs, or lambast you for every flat or sharp note, and even your fashion sense. Or maybe flash bulbs follow you around as a household name in Korean hallyu. Or perhaps you’re half of the next Affleck-Damon award-winning screenplay meritocracy.

Or, maybe you aren’t. Maybe your sheet music is languishing somewhere under a paper on the fascinating mating habits of axolotls. Or the only thing Korean about you is your kimchi and disheveled do. You have the charm, you have the drive – you even have the pipes to sing – yet why hasn’t anybody other than your tabby cat heard your effulgent crescendos?

It’s not easy being relatively unknown in a sea full of talent. People used to want to be doctors, or lawyers, or even writers. Now everybody’s struggling to be a star. That’s what these reality shows are built for – stepping stones, or a foot in the door for those eyeing a career in entertainment.

Sadly, it takes herculean effort to make even the initial cut on reality TV, and your 15 seconds of fame might just be a flicker on a small screen.

So how do you get people talking about you? True, nothing beats word of mouth, but you have to generate that buzz initially. Before, people would rely on advertising, which is costly and at times painstaking to produce. And requires a killer concept!

Case in point, when a major computer company debuted against its monolith competition in the 1980s, it spared no expense hiring a visionary director and buying screen time on the Super Bowl. The result was more hit than miss. It succeeded in upping interest albeit with little left over to do repeat airings. Mission accomplished. Good for them. They are legendary in their own right.

But what about you, you who would be legend? You need a hit too. You can’t afford otherwise, because most likely, unless you’re Paris Hilton, you don’t have wads of cash to throw around. Thank goodness for the Internet and HTML, and all the nerdy tinkerers of the 1990s who put up homes on the online range.

You could be whoever you wanted online, represent yourself as you will. But then the neighborhood got crowded really fast. Soon, everybody had an online presence. And life got busier. Suddenly 24/7 was not just a fraction. At the turn of the millennium, who had time to learn code? HTML may as well have been Greek.

Then came the web logs (yes, blogs) – blissful, blissful means of self-expression. Narcissus would have been proud. Quicker to update than websites even by hypertext ignoramuses, you could type, add a clip of your latest song or glamorous headshot, and you’d be all set for that next call back.

And instantly, you’re not just a would-be celebrity. Technology hath morphed you into a would-be celebrity blogger as well, which would be absolutely cool beans if you could blog while courting the muse of inspiration as you laid down tracks for your next hit song, or shimmied to some epileptic new dance craze for that next important audition.

Remember, your art comes first; and your blog, second. You need reinforcements. You’ve already drawn in some loyal netizens from your social networks. They read your blog. They might even obsess over your every word. (Stalker alert!) But even the most ardent of Web visitors will eventually grow weary if the only update they see is yet another patchwork of selfies.

Get the right content writer to beef up your online presence. You’re on the right track. Netizens prefer blogs to official sites. The former seem “packaged” and ran by a faceless drone on retainer. But a blog, a blog is the personal thoughts of their raison d’être. Local freelance article writers abound as well as professional writing services. It’s still you basically, but leaner online.

People would rather hear information straight from you, after all. High visibility in search engines doesn’t lie. One click leads to another. Maybe the proverbial “they” weren’t looking for you per se, but hey, a chance visitor is still a visitor, and if that leads them to seeing your mad skills in singing (or dancing, or body contortion for that matter), things could go viral really fast, and you’ll be well on your way to greatness.

And that’s entertainment, internet style.