Telemarketing was once a massive business sector. Fleets of agents would call random consumers out of the phone book and attempt to sell them things. Telemarketing was so ubiquitous that it bolstered entire industries in everything from answering machines and caller ID to headsets and staffing agencies. Today, the telephone directory is an antique while most people don’t even have landlines to plug answering machines into. Telemarketing has morphed into customer support. Sales-driven telesales still exists, but only in boiler rooms, where questionable brokers try to sell investment ventures to uneducated investors.

Modern urban life now revolves around hash tagging Twitter updates, posting selfies on Snapchat, ordering car rides on Uber, exchanging data on Dropbox and investigating reality on Google. The need for worldwide connectivity is so prevalent in people that our mobile phones hardly ever leave their sides. Navigating the mobile space requires a keen and open mind that can evolved with constant innovation. Although he’s been in marketing for years, Ryan Deiss remains able to innovate and develop new and improved tactics as conditions and technology change.

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Smartphone Dependency Opens Doors for Marketers

The role of the modern marketer has developed in step with technology’s progression . Marketing and analytics have combined into a soup of applications, analysis and design. Their role is to analyze complex streams of data, process buyer experiences and style content in its variety of mediums to create beneficial actions. While technology may have powered this shift, it is the versatility and ingenuity of the human mind of the marketer that visualizes the path to positive results.

In today’s mobile era of marketing, now that most everyone uses a smartphone, there are highly developed marketing automation applications that enable marketers to engage prospective buyers across a variety of channels. In addition, they also collect massive amounts of data, and develop responses based upon that data. The types of information unimportant in the telemarketing age has now become the backbone of modern marketing. Preferences, buying habits, political affiliations, and hormonal changes are pulled from search habits. The result is a surge of opportunities to understand those behaviors and test different approaches of marketing.

Big Data Offers Marketers a Substantial Advantage

Data is no longer restricted only to spreadsheets. Over the last few years, big content providers like Twitter and Facebook have successfully combined data and marketing into people-based marketing plans that pay off in the physical world. The trick is to build a chain of circumstances that goes from online to mobile to a real-world experience for the end customer that fulfills a need. Exploring the opportunities that present themselves throughout big data is only part of the solution. Ryan Deiss has also had to find himself capable off leading multi pronged plans and diverse structured teams in order to meet his goals.

These days the term “marketer” is synonymous with “adaptation.” Those that find themselves unable to learn how to process data and shift as technology grows and philosophies shift will be unable to be effective. Marketing plans must forgo personal emotional connections. Whether small or big, the data is the data. Today there are no experts, no way to predict the future behaviors of consumers. As a result, the core intent of mobile era marketing must rest wholly on engaging with users; using their collected data to forge strategies that best connect with them.

Ryan Deiss Marketer Ryan Deiss, Marketing Champion of The Digital Age

Marketer as Champion

The mobile era marketer champion must always be learning – fine tuning fluidly and adjusting on the fly as the technology grows. The marketer must constantly upgrade their data collection methods along with their connectivity and engagement methods. The landscape for marketers has been irrevocably altered – those who cannot acclimatize will get overtaken. What was once the domain of various in-house personnel and competing companies has given way to the faster and more streamlined digital marketing organizations. Today’s mobile era marketing specialist needs the ability to process data from a number of perspectives, then to take that data and foster the type of understanding that leads to action. Processing data won’t always have to do with numbers, but it must always lead to action.

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Marketing, once about luring customers, has transformed into a full service field of maximizing buyer experience. The effectiveness of a marketing campaign is now determined by the outcomes of user involvement. In SEO (search engine optimization) this means more website visitors. In retail it means more conversions. In support services it means more client queries. The marketer must drive projects among all teams, coordinating the product, technology, sales, and support teams as the the business pushes their plans forward. Each team has specialized skill sets; the marketer must be proficient in all of them.

Ryan Deiss, is one such individual proving that in marketing, being a jack of all trades is an absolute must. Along with his company, Digital Marketer, Ryan has become a force in the marketing realm thanks to his ability to see the multitude of opportunities present in the data, then constantly evolve the strategy to maximize clicks, conversions, and profits. By learning and leveraging the various parts of digital marketing, Ryan is able to craft versatile strategies for various goals and pivot as those needs or challenges change.

Today, marketers must differentiate between the qualitative and quantitative, prioritizing whichever elements influence the consumer experience. Such a large and multi-tiered approach has led to the formation of companies that specialize in digital marketing, content, authority marketing, such as Ardor Media Factory which is able to deliver on multiple fronts given the needs of any client.